M A S T E R C L A S S Nº 1
The distribution of documentaries: reality or fiction?
por Elena Rodrigo
The current situation of the documentary production in the world and Spain.
Comparison between Spanish, European and developing countries documentary.
Distribution possibilities for young directors and producers: election between distributor, sale agent or assuming the distribution in oneself.
Limitations in the distribution: territorial segmentation, temporary limit, limits in some markets (Internet), previous authorization.
Obligations of the distributor: promotion, diffusion and collection.
Obligations of the producer: grant the rights and provide the broadcast materials according to the requirement of the industry.
Which technical specifications demand the TV companies to broadcast materials?
Promotion: Festivals vs. Markets
What are the differences? What is each of them? Why are they necessary? Where are they? Role of the producer-director in each.
The necessary investment in this phase is the guarantee for the success? What fails?
- Lack of budget, wrong prevision.
- Difference: festivals
- The work doesn’t communicate the values and/or current realities that the principal buyers are looking for. Disorder with the international taste.
- The fact that it is not a television work. Non-fulfilment of the length according to the slots of the channels and/or definition of the subject.
Importance of the expert’s opinion in the development phase.
Diffusion: Type of existents markets and its principal characteristics.
Televise market: type of TV and its relationship with everything related to the demanded rights in the distribution. Prices of the rights of documentary work in Spain and the rest of the world.
Home-dvd market and retail market: importance of the market, also its volume and risk.
Development in Spain and the rest of the world. Prices.
Emergent markets: the decision of the consumer: online systems through Internet, VOD, pay per view, mobile phones…
Collection: Current laws about taxes in Europe and the rest of the world, insurances to the exportation.
Customs, duty.
It is possible to recover the distribution investment of a documentary?
Importance of the previous finance: co production in audiovisual industry and the searching of public and private capital.
Design of a realist distribution strategy.
Importance of the helping relationship between producer and distributor.
The future of the distribution in markets, evolution and expectatives.
The documentary distribution, reality or fiction?
Strength and threat of the genre.
Distribution in times of crisis.
Education for the consumer.
Imagination have the power: new forms of diffusion.
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